The automotive market never sleeps, and it’s not only due to fierce competition, but also because it’s aware of how demanding customers have become (or maybe they have always been like that?).
That’s one of the reasons why every car salon must go beyond to provide their consumers with a vast selection of cars, and make sure they offer affordable prices, as well. In today’s economy, that’s highly appreciated.
If you want to retain the old customers and, at the same time, attract as many new ones to your salon as possible, then you need to consider providing them with warranties on your vehicles. This has practically become mandatory for every salon owner who aspires to take their business up a notch.
If you haven't taken this option into account so far, then maybe the facts below will show you why something like this could make or break the success of your business. So, let's check them out together!
Your Sales Will Skyrocket!
The warranty isn’t something that you should take for granted, because a vast majority of people perceive it as essential. Most of them prioritize it because they know that with it, their automobile will receive additional protection.
There’s no need to remind you how pivotal it is. They’ll have peace of mind knowing that their auto has an added layer of protection, which is invaluable. Various reports have shown that four-wheelers that come with warranties are usually sold in a flash, and at much better prices in comparison to those that do not have them.
So, how can your salon benefit from it? If you decide to include a warranty in your offering, you will:
- Close sales in the blink of an eye
- Attract more car buyers
- Gain a competitive edge because there are lots of salons that do not offer this perk, or have limited terms.
You’ll Show How Professional You Are!
There are lots of salons on the market; however, that doesn't mean that all of them are professional and have a customer-centric approach. Will warranty and insurance change things for the better?
Most definitely yes! If you ask real car connoisseurs and lovers at https://www.chrysler-factory-warranty.com/mopar-extended-warranty/ by considering something like this, you’ll show customers that you perceive after-sales service as crucial, and that you honestly care about the overall customer satisfaction. You’re not solely interested in selling your vehicles, but you want to be sure your buyers are perfectly satisfied with the overall treatment, as well!
This level of professionalism will undoubtedly leave an amazing first impression, boost its image and reputation, and expand the number of loyal customers. Besides that, they'll likely recommend your salon to others precisely because of this, and there's no need to remind you how effective word of mouth can be!
Your Automobile Will Have A Higher Value
Generally speaking, autos that come with insurance and warranties (particularly with extended versions) are always viewed as high-value products. This shouldn't come as a surprise since these things give people some sort of guarantee that their four-wheeler is thoroughly inspected and doesn't have any hidden problems.
This is particularly important for used cars. Those that have insurance and warranty manage to maintain the market value and are generally perceived as reliable, which is essential in a market that's full of used cars of different types and quality.
You’ll Boost Customer Loyalty
Even though it’s more than obvious that a warranty safeguards the four-wheelers you are selling, that’s not the only reason you should take this option into consideration. Namely, if you include it in your offering, you will positively influence the loyalty of your customers and, simultaneously, keep them connected to your company.
How come, you probably wonder? Well, that’s because they’ll constantly return to your salon for maintenance, repairs, and checks. So, how will you benefit from all of this?
You'll form a stronger bond with your customers. Stimulate repeat purchases when the time comes for them to upgrade their cars.
- You'll boost opportunities for upselling.
- It’s safe to say that this is an investment that’s going to
- serve you and your business in the long run, hence it’s worth every penny.
You Will Avoid Disputes And Ensure Your Reputation Is Impeccable
You can be the most diligent and responsible person in the world, who is very thorough during inspection, and still, there could be something you accidentally overlooked during this process that could cause problems after the sale.
As a salon owner, you are probably aware of this risk. Once something like this occurs, the warranty will step in to save the day, and concurrently, significantly reduce disputes between you and the buyers. In other words, this secures your salon from things such as:
- Legal disputes
- Dealing with a bunch of negative comments and reviews on the web
- The damage in the area you operate in is caused by word-of-mouth
On the flip side, with the warranty, you’ll be capable of resolving any issues in a timely manner, which will undoubtedly make your customers very content, and above all, loyal.
It Will Demonstrate How Committed You Are To Your Consumers
A lot of salons nowadays aren't very customer-centric. Often, it seems as if the only thing they want to do is sell their vehicle, and that's about it. Although it's completely understandable if the profit is only your mind, that's something that your customers shouldn't notice, at least not that transparently.
Instead, you need to do anything you can to show how committed you are, and that you do not care solely about sales but about after-sales treatment, and most importantly, the overall satisfaction of your buyers.
That’s exactly what you’ll demonstrate with both warranty and insurance, and something that will encourage your customers to recommend your salon to other people.
A warranty and insurance are so much more than conventional features. They are part of the industry standard and something that will show your competitors and current/future customers just how professional and credible you are.