The world is moving towards more sustainable and planet-friendly practices, and the cosmetics industry is no exception.
In the past years, there has been a clamor for natural makeup and organic beauty, and the projections of the market value for organic makeup will reach 33 billion USD by 2030.
The rise in natural makeup’s popularity coincides with the increasing consciousness among the younger generations to prioritize self-love and individuality.
With Generation Z and Millennials embracing their natural selves, natural makeup is becoming the cosmetic of choice.
The Benefits of Natural Makeup
There is no legal definition of the term “natural,” but it generally means that a product prioritizes ingredients sourced from plants and minerals.
This makes them a healthier alternative to products that use synthetic chemicals, such as parabens, a common synthetic preservative linked to hormonal imbalance during pregnancy.
Natural makeup leads to lower risks of skin irritation due to synthetic preservatives and dyes that can cause contact dermatitis. It also increases access to skin-healthy ingredients with anti-inflammatory, antioxidant, and skin-repairing properties.
These ingredients include shea butter, avocado, rosehip, and jojoba oil.
Using natural makeup also protections from premature aging since natural minerals contain a certain level of sun protection.
Finally, they are eco-friendly products made using cruelty-free methods that protect the planet and ensure sustainability.
Canadian Natural Makeup Brands
Bite Beauty
There are many natural makeup and skincare brands, and you’d be delighted that there are good ones in Canada. Check out the following:
- Bite Beauty - a Toronto-based lipstick brand known for high-pigment liners and lipsticks
- Ilia - a Vancouver-based makeup brand offering high-performing eyeshadows, and lip conditioners
- Sappho - a brand famous for its vegan and cruelty-free foundation that comes in several shades
- Plume - a brand that sells a single product: a lash and brow serum made from 100% natural ingredients
- Elate Cosmetics - a brand based in British Columbia that provides sustainable makeup essentials like powder, eyeshadows, primer, and lipstick
- Lippy Girl – a fun and playful eco-friendly lipstick brand that boasts vibrant colors
- Birch Babe – an Ontario-based brand that also has eco-friendly skincare items
- Pure Anada - a brand that offers sustainable makeup and skincare along with a pay-it-forward charity that alleviates kids from poverty
- Evio Beauty - an affordable vegan and cruelty-free makeup brand
- Nudestix - the ideal makeup for minimalists with their multi-functional cosmetic products
Natural Makeup for Dark Skin
Achieving a “no makeup” makeup look for dark skin may be challenging, but it’s not impossible. With the right techniques, you can still rock that natural makeup look.
The first step is to find the right bronzer or foundation that matches your skin tone. Mix it with moisturizer to create a translucent and hydrated look. When using powder, don’t overkill it, and let a little luminosity shine through.
You can also opt for a light blush to mimic the look of blood under the cheeks and add a subtle color to accentuate your lips. Eye makeup should be several shades darker than your complexion to achieve an earthy look.
Alternatives to Makeup
While natural makeup has laudable benefits over traditional makeup, there are still downsides to consider when using them.
For one, they can be more expensive than regular brands because the ingredients and processes used to create them are more costly.
Another downside is that they don’t last as long because they don’t contain preservatives. This means that your makeup may go bad faster, and you won’t be able to maximize its use.
Korean makeup
If these are your considerations or you simply hate makeup, there are still alternatives to achieve beautiful and healthy skin to get your desired look.
- Use an illuminating moisturizer that gives you dewy skin so you look radiant without foundation or highlighter. A good moisturizer will keep your skin hydrated and glowing.
- Use face masks that rejuvenate your skin by removing dirt and impurities, improving skin texture, tone, and appearance.
- Moisturize your lips with lip balm, making them look fuller and healthier.
- Regularly exfoliate your skin to remove dead skin cells and promote cell regeneration, resulting in smoother, brighter, and more even-toned skin.
- Use natural oils, such as coconut oil, almond oil, and jojoba oil, to moisturize, nourish and improve the appearance of your skin. You can also use this as a highlighter to accentuate certain parts of your face.
- Use a tinted moisturizer instead of a heavy foundation to provide light coverage while allowing your skin to breathe.
Remember, the best way to achieve healthy and beautiful skin is to maintain a balanced diet, get enough sleep, stay hydrated, and protect your skin from the sun. When your skin is healthy, you won’t need makeup and can rock that natural no-makeup look.