Welcome to 2023 – a year that is packed with so many beauty trends, we've had to dedicate a whole feature to them. But seriously, what can we expect from the year ahead in beauty and where do we sign up to glow up?
Well, Instagram isn't a bad place to start. It's still the leading platform when it comes to breaking beauty trends, and Instagram makeup products are even said to influence catwalks these days.
From A-listers to influencers, here's five of the top makeup influencers on Instagram you need to follow, like, and subscribe right away…
1
Kendall Jenner
With a staggering 270 million followers on Instagram, @kendalljenner is the number one beauty babe you need to follow today. Sure, she's a model, a fashionista, a reality TV star, and so much more, but deep down she's just a California girl with a love of all things makeup. Her very own makeup range with sister Kylie is one of the best-selling, especially the highly revered Vegan range. What can you expect from the superstar? Plenty of poses, fashion shoots, and behind-the-scenes makeup tips that you know everyone's talking about.
2
Hayley Bui
In no time at tall, Hayeley Bui has risen to be one of the most important beauty influencers, amassing some 1.2 million followers and she's not even 30! When she's not on Insta, you can find @hayley_bui on TikTok, scooping out the latest beauty hacks and serving them up to her loyal followers. Her vibe is young and free spirited, but always on trend. Be it skincare, lipstick, or just new styles to play around with, there's always something in her (beauty) bag to surprise and delight you.
3
Chiara Ferragni
We're heading all the way over to Italy for our next influencer. Founder of 'The Blonde Salad' @Chairaferragni entrepreneurial spirit has leveraged her profile, and recently made her one of the Top Influencers, according to Forbes. When she's not posing in a bikini on the slopes, she's hanging with her kids – and yet, she still finds time to share her inner beauty secrets with us. How does she do it!? Definitely one to follow if you're tired parent.
4
Ash K Holm
Want the inside scoop on celebrity must-haves? Ash is your girl. As with all influencer's Instagram bio, @Ash-Kholm is not shy to tell us that she's both a 'makeup artist' and educator, for the avoidance of any doubt! And who could blame her with A-listers like Ariane Grandy, Shay Mitchell and Khloe Kardashian in her very cool black book of contacts? What we particularly like about Ash's style is that it's timeless and easy to wear, making her oh-so accessible.
5
Huda Kattan
There's no doubt that with 51.8 million followers and a global cosmetic company, @huda is not just one of the top makeup influencers on Instagram - she's one of the top makeup influencers of all time. Her cute relatable videos offer an accessible, some might say refreshing, approach to ‘vlogging’ that has gained her such a cult following. According to Vogue, she owns the most desirable beauty brands in the world, even outperforming Kendall + Kylie’s range. You will often discover new influencers and other businesses on her profile, along with beauty tips, makeup looks and tutorials. In short – follow her straight away, you’ll never look back!
If you're looking online for an ' Instagram makeup artist near me' , or even a professional beautician to raise your A-game, be sure to check out CoverClap, for the best talent in your area.