When I first arrived in Montreal 5 years ago, I didn't know much about the city or my new neighborhood. Fortunately, I was able to settle in and make some great connections, including one very important friend: Google!
Thanks to Google, I was able to connect with all sorts of businesses, vendors, and specialists in my new city, from finding a great hair salon and gym to locating a reliable appliance repairman.
Of course, none of this would have been possible without those businesses investing in local marketing.
How to Make Your Business More Findable in Montreal?
Congratulations on achieving success through social media for your business!
While social media can be a powerful tool for promotion, it's important to explore all available options to ensure your business is visible to a wider audience.
To be effective, your marketing efforts must focus on targetting local consumers and customers within a certain radius of the physical location of your business.
Luckily, using business directory websites is an easy way to improve your findability in your local area. All you have to do is list your business in online business directories such as Yellow Pages, Yelp or CoverClap.
How Business Directories Help?
A business directory is a website or online database that lists businesses within a particular niche, location, or category. One way local businesses can get found by online searchers is through inclusion in online directories.
Making sure that you have a presence where your potential customers might find you is critical to any local marketing plan.
Local Marketing
88% of mobile online searches for local businesses result in either a call or business visit within one day.
Image: Freepik
Local marketing's strategy targets consumers within a certain radius of a business's physical location. People also refer to this type of marketing as neighborhood marketing or local store marketing.
In local marketing, businesses actively promote their products and services to potential customers who are located nearby, rather than attempting to reach a broader audience who may not be in close proximity like in social media marketing.
You can improve findability by listing your local business' NAP (Name, Address, Phone Number) on directories.
Niche
Niche business directories tend to be more effective because they specifically target a particular industry or category, making their products and services more relevant to customers looking for them.
For example, a beauty salon that lists its services in a beauty and wellness directory is more likely to attract potential customers who are actively looking for those types of services, compared to a general directory that lists all types of businesses.
Getting Started for Free
No matter what kind of beauty business you run, a successful marketing plan starts with connecting with customers.
Have questions or need help getting started?
Our friendly and knowledgeable customer service team is here to guide you every step of the way with their dedicated support.
Claim your profile now and join our Directory to start connecting with Montreal customers today.